2025-02-14
Improving activation in a B2B onboarding flow
A redesign focused on reducing early friction so new users could understand value sooner and get moving faster.
View Case StudySenior UX Designer
UX Designer with 8+ years of experience turning complex ideas into clear, usable products.
Senior-level UX focused on product thinking, decision clarity, and usability that improves how a product performs, not just how it looks.
Featured Work
2025-02-14
A redesign focused on reducing early friction so new users could understand value sooner and get moving faster.
View Case Study2024-11-02
A search and filtering overhaul that reduced ambiguity and made comparison faster for people who already knew what they needed.
View Case Study2024-06-17
A systems-focused redesign that aligned product behavior with how teams actually handled a complex service process.
View Case StudyWriting